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Our Mission

Inspired, created and fully funded by Veterans United Home Loans employees, Veterans United Foundation exists to enhance lives. Fueled by passion, generosity and an unwavering commitment to give, the Foundation is dedicated to making a meaningful difference in the lives of Veterans and service members, for employees and their families, and in local communities served by Veterans United.

About the Foundation

Veterans United Foundation is the philanthropic division of Veterans United Home Loans. Incepted in November 2011, the Foundation is funded from employee contributions that are matched dollar-for-dollar by the company. More than 90 percent of Veterans United employees contribute a percentage of their paychecks to the Foundation. Employees also take an active role in referring possible needs to the foundation and showing the community support through volunteer work.


Veterans United Foundation gives donations based on the direction of an allocations committee. The committee consists of six Veterans United Home Loans employees who are elected by their peers to serve a two year term. Each committee member has demonstrated a desire to go above and beyond in living out the company's core values, acting as an advocate and voice for their colleagues. The committee is dedicated to serving veterans and its communities and is honored to have such a vital role in the decision-making process of their Foundation.

Greg Steinhoff

Greg Steinhoff – Executive Director

As the director of Foundation, Greg oversees the operations of Veterans United Foundation.

Greg brings a diverse and experienced background to Veterans United. After co-founding a healthcare business, he accepted an appointment from the governor to serve as the director of economic development for the state of Missouri. Upon conclusion of his term, Greg worked as an executive vice president at a bank before joining Veterans United in October of 2010. He graduated from Westminster College and earned a degree in pharmacy from the University of Missouri - Kansas City.

Greg and his wife, Holly, have two daughters. In his free time, he enjoys a variety of outdoor activities, including golf, fishing, hunting, biking and running.

Erika Pryor – Assistant Foundation Coordinator

Erika has been a part of the VU family since 2012. As a former executive assistant, her passion for helping others and making a difference both in the local community and Veteran communities nationwide drove her to become a part of the Foundation team. Erika earned her bachelor’s degree in textile and apparel marketing and management at the University of Missouri with a minor in business.
As a former volunteer coordinator at Kohl’s and granddaughter of a Veteran, Erika is a passionate supporter of giving back. As foundation coordinator, Erika supports the team by managing special projects, overseeing donation requests for employees at our branch locations, and keeping employees engaged through our internal blog and social media outlets. She has volunteered locally at the Boys and Girls Club, Assistance League of Mid-Missouri, Samaritans Purse and at Loaves and Fishes Soup Kitchen. She resides in Columbia with her husband, Jason and two children, Violet and Camden.


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Veterans United Foundation is a 501(c)(3) public charity and is brought to you by Veterans United Home Loans, 1400 Veterans United Dr, Columbia, MO 65203, a VA Approved Lender. Veterans United Foundation and Veterans United Home Loans are not associated with any government agencies, including the VA. NMLS# 1907 (
Copyright ©2019 Veterans United Foundation. All Rights Reserved.
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